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Poor Alkali Resistance

Color loss and overall deterioration of paint film on fresh masonry.

Possible Cause:
Oil-based paint or vinyl acrylic latex paint was applied to new masonry that has not cured for a full year.
Fresh masonry is likely to contain lime, which is very alkaline. Until the lime has a chance to react with carbon dioxide from the air, the alkalinity of the masonry remains so high that it can attack the integrity of the paint film.

Allow masonry surfaces to cure for at least 30 days, and ideally for a full year, before painting.
If this is not possible, apply a high quality latex severe weather primer followed by a premium latex house paint. The acrylic binders in these paints resist alkali attack.

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