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Exterior Paint Problem Solver

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Fading/Poor Color Retention

Premature and/or excessive lightening of the paint color, which often occurs on surfaces with sunny southern exposure. Fading/poor color retention can also be the result of chalking of the coating.

Possible Cause:
Use of an interior grade paint for an outdoor application.
Use of a lower quality paint, leading to rapid degradation (chalking) of the paint film.
Use of paint color that is particularly vulnerable to UV radiation (most notably, certain bright reds, blues and yellows).
Tinting a white paint not intended for tinting, or overtinting a light or medium paint base.

When fading/poor color retention is the result of chalking,remove as much of the chalk as possible (see chalking).
Prime, if necessary, with a quality primer or sealer.
If repainting, be sure to choose a quality latex house paint.

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